StockX Digital Campaigns


Table of Contents Air Max Day
Micro Campaigns

Air Max Day 2023
Air Max Day happens every year. So how did I make this one matter? 
My Role: Campaign Branding, Graphic Design, and Motion Design.

Background:StockX wanted to capitalize on the Air Max celebration (and the days leading up to it) by highlighting the sneaker's impact on the sneaker world since its inception, celebrating this iconic moment through giveaways, promos, blogs, social videos/photos, and more. 

Campaign timeline (3/19 - 3/26)
 Goal:Develop a visual style for a campaign that differentiates it from regular StockX content and highlights products that evoke nostalgia for Air Max's history. 

Audience:New & repeat Customers, Air Max lovers, Women/Men/Sneakerheads, & US/EMEA audiences.

Desktop Page Banners



Instagram Stories




Mobile Banners





Event Posters





Social Media Performance


The entire week for the Air Max campaign had an average 20% increase in StockX's engagement across Twitter and Instagram.    


Desktop & Mobile Banner Performance


This banner was among the top 5-performing banners on the site that week. It didn't fare well in terms of impressions, but it more than doubled the average for clicks and conversions that week.    



Mood Boards & Explorations


After creating a series of mood boards, I decided to go in three directions: organic shapes and graffiti feel, a second based on 3D and textures, and the final was on typography.  We ultimately decided to lean into the typographic direction because it fit the brief better and let the product be the focus in each asset.    

Micro Campaigns
Avoiding the creative plateau, day after day.
My Role: Use provided photography, brand assets, and copy to create design/layout for multi-channel digital campaigns.

The Brief: Create banners and social media assets for StockX's digital campaigns. The campaigns promote products on StockX's website and other websites, apps, and social media.      The Challenge: Each campaign had to maintain a consistent look within brand standards, work seamlessly in animation, and be tailored to the target audience and product. New campaigns were launched weekly and monthly, often alongside larger events. Some campaigns also aimed to ensure messaging and design resonated with a global audience. The goal was to keep them consistent and engaging.    





Instagram Stories











Facebook & Twitter Posts







ResStockX Event Poster






Desktop Banners





Outsourced: Product Photography, Copywriting, Model Photos, and Music.

Back