Background: StockX wanted to capitalize on the celebration of Air Max (and days prior) by highlighting the impact that the sneaker has had on the sneaker world since its inception by celebrating this iconic moment through giveaways, promos, blogs, social videos/photos, and more. The campaign ran from (3/19 - 3/26)
Audience: New & repeat Customers, Air Max lovers, Women/Men/Sneakerheads, & US/EMEA audiences.
Goal: Develop a visual style of a campaign to differentiate it from regular StockX content and highlight products evoking nostalgia for Air Max's history.
My Role: Campaign Branding, Graphic Design, and Motion Design.
My Role: Campaign Branding, Graphic Design, and Motion Design.
Desktop Page Banners
Instagram Stories
Mobile Banners
Event Posters
Thumbnail Banners
Mood Boards & Explorations
After creating a series of mood boards, I decided to go in three directions: organic shapes and graffiti feel, a second was based on 3D and textures, and the final was on typography.
We ultimately decided to lean into the typographic direction because it fit the brief better and let the product easily be more of the focus in each of the assets.
We ultimately decided to lean into the typographic direction because it fit the brief better and let the product easily be more of the focus in each of the assets.
Social Media Performance
The entire week for the Air Max campaign had an average 20% increase in Stock's engagement across Twitter and Instagram.
Desktop & Mobile Banner Performance
This banner was in the top 5 performing banners on the site for that week. It didn't fair well with impressions, but when it came to clicks and conversions, it was more than double the average for that week.
Credits
Art Direction: Monica Dubray
Design & Production: Melissa Elliott-Orndorf, Heliena Hagos, Monica Dubray
Art Direction: Monica Dubray
Design & Production: Melissa Elliott-Orndorf, Heliena Hagos, Monica Dubray
