Cryptid Crunch Cereal Ad

I can design, illustrate, and animate. I also wanted to show off. 
The Brief:This motion design project combines animation, illustration, and graphic design to showcase mythical creatures known as cryptids. The visual direction was to make the project feel like a cereal commercial that would play in between Saturday morning cartoons. 

Target Audience:  Children who love monsters and urban legends. 

Project Goals:  A speculative project to show expertise in art direction, motion design, 2D animation, illustration, rigging characters, sound design, and scene transitions. 





30 Second Ad




Press the volume button to hear the sound. 



Storyboard

“The goal was to make it feel as if a person were being guided through the forest, encountering each cryptid.”
Having clean and fun transitions was a significant goal when storyboarding this animation. The goal was to make it feel as if a person were being guided through the forest, encountering each cryptid. That's why there was an emphasis on establishing the bushes as a visual signal and using them as a curtain from scene to scene. 









Animation & Character Rigging

When rigging the character, it was essential to have Mothman's eyes and mouth to convey a sense of joy when each of the marshmallows popped up in front of him. It was super important to have the easing/timing of the marshmallows feel like they were popping and working in tandem to build anticipation for his change in expression.







Outsourced: Voice acting (b1tofanactor)