Brief: This motion design project combines animation, illustration, and graphic design to showcase mythical creatures called cryptids. The visual direction was to make the project feel like a cereal commercial that would play in between Saturday morning cartoons.
Target Audience: Children who love monsters and urban legends.
Goal: To show expertise in art direction, motion design, 2D animation, illustration, rigging characters, sound design, and scene transitions.
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/de2cb292-a1a7-42a4-9533-c0269f4d0371_rw_1920.jpg?h=c8f0ae3fdf406c3111fd51dbc2b8e16f)
Having clean and fun transitions was a significant goal when storyboarding this animation. The goal was to make it feel like a person was being guided through the forest, encountering each of the cryptids. That's why there was an emphasis on establishing the bushes as a visual signal and using them as a curtain from scene to scene.
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/2141ad24-1c30-423c-adc2-449d3948916c_rw_1920.jpg?h=6a160062cc4a7b2e78999db3b8a65ac2)
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/a0aa4756-22b2-4644-bdb3-ff867804020c_rw_1920.jpg?h=82aacf722f243cac3a4508d056530b05)
Animation & Character Rigging
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/c882c8bf-fc54-4b0e-8ba7-e74ef45a19c6_rw_1200.gif?h=88321b9f77e78e2ec7dd1226ebb4242b)
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/c584f828-8e3a-4844-8215-55c7e8b3daac_rw_1920.gif?h=fe0d3e591190e1ea806a8b6e48317f2b)
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/099d862e-9a3b-4fb6-afa0-4ca4128a6767_rw_1920.gif?h=746d790f7da162da0572e09c7fdb8aaf)
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/fe447884-f8b0-4f57-951a-4c4f22b6e2e0_rw_1200.gif?h=119a257e8345c1dc5f40a598c7c2da16)
When rigging the character, it was essential to have Mothman's eyes and mouth to convey a sense of joy when each of the marshmallows popped up in front of him. It was super important to have the easing/timing of the marshmallows feel like they were popping and working in tandem to build a sense of anticipation towards his change in expression.
![](https://cdn.myportfolio.com/3ab92f93-87a5-4204-bf22-dc9f62a30384/4bfe825f-7707-49e3-a51f-35eae8bb5460_rw_1920.jpg?h=0a98792e2c40b3688d66ad3e6baeab8b)
Outsourced: Voice acting (b1tofanactor)