Brief: The motion design project "Cryptid Crunch" combines animation, illustration, and graphic design to showcase mythical creatures called cryptids. I wanted it to feel like a cereal commercial that would play during Saturday morning cartoons. My target audience is children who love monsters and urban legends.
Goal: To show my motion design skills in art direction, 2D animation, illustration, rigging characters, sound design, and transitions.
Having clean and fun transitions was a significant goal of mine when storyboarding out this animation. I wanted it to feel like a person was being guided through the forest, encountering each of the cryptids. That's why there was an emphasis on establishing the bushes and using them as a curtain from scene to scene.
Animation & Character Rigging
When rigging the character, I wanted Mothman's eyes and mouth to convey a sense of joy when each of the marshmallows popped up in front of him. It was super important to have the easing/timing of the marshmallows feel like they were popping and working in tandem with the growing joy on Mothman's face.