The Brief: We are a company that makes and runs luxury monorails with an emphasis on performance. Our target audience is business and city commuters. We want to convey a sense of high-quality service, and security, while at the same time being inexpensive.

Deliverables: Create a total branding package. This includes creating an appropriate brand name, a consistent visual system, and a logo. Other deliverables include a logo animation, website homepage design, examples of brand voice, and messaging through advertising. 

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