WSP Unified Site

How a small design team managed to unify hundreds of pieces of content and multiple competing stakeholders within six months. 
Table of ContentsProject Brief
Research & Design
Visual Design
Reflections


Project Brief


Impact and Outcomes: 32% Improved onboarding efficiency – new team members can access structured resources and processes immediately, reducing ramp-up time by a total of 27.5 days.

Centralized knowledge base – all product information, processes, and enablement materials now live in one accessible location.

Positive feedback from stakeholders – teams report easier alignment, faster access to resources, and reduced reliance on email or scattered documentation.

My Role:  Role: Lead Designer
Responsibilities: Managed a two-person design team, spearheaded user research, and directed the visual and structural strategy for the web experience.
The Brief: Workday Success Plans (WSP) is a sub-product within the broader Workday ecosystem. Over time, the offering has expanded its services, business model, and organizational structure. However, this rapid growth created challenges in onboarding new team members and aligning resources, goals, and enablement materials.

The Challenge: There was a large volume of content to manage, with an estimated 25 pages and more than 400 items to implement.  The challenge was to design a unified platform that could centralize a wide array of content types while remaining scalable and easy to navigate.

Solution:By identifying user pain points and mapping content needs, I created a clear visual framework. The final design consolidated product knowledge, process documentation, onboarding materials, and team initiatives into one cohesive hub.




“The challenge was to design a unified platform that could centralize a wide array of content types while remaining scalable and easy to navigate.”




Research Insights 


I conducted stakeholder interviews, user surveys, and content audits, and the research revealed three recurring pain points:

Fragmented Access – Resources were scattered across email threads, shared drives, and outdated wikis, making it difficult for users to locate product information.

Onboarding Bottlenecks – New team members reported that it often took weeks to locate the appropriate training or process documentation, slowing their ramp-up.

Inconsistent Content – Multiple versions of similar resources were scattered across different places, leading to confusion and inefficiencies.

10+ Stakeholder Alignment: 
Driving Consensus


With 400+ assets and multiple department heads, I led a strategy workshop to create more direction:      

  • Co-Creation Workshops: Facilitated card-sorting sessions with department leads to more ownership.      
  • Source of Truth Framework: Established a Content Governance Document to define ownership.
  
Impact: Securing buy-in during wireframing reduced the final feedback loop by 40% and ensured the system was scalable across the entire product.
"Securing buy-in during wireframing reduced the final feedback loop by 40% and ensured the system was scalable across the entire product."

Total Pages & Average Number of Links 


25 - Total Pages
422 - Total Links
17* ≈ 422/25 - Average Links Per Page
The site structure encompasses 235 unique pages, with a calculated average of approximately 17* links per page. *(17 ≈ 16.88)

These pieces of data really impacted early design.


Design Approach




Site MapI created a structured site map anchored by a Home Page with five main sections: News, Enablement, Processes, Onboarding, and Initiatives.
Wire-framingThere were four main goals of the wireframes:
  1. Focus on long-form readability
  2. Content hierarchy
  3. Support of contextual links and resource modules
  4. Organization of supporting materials

“Wireframes were designed for long-form readability with seamless access to supporting Workday Success Plan resources.”
Discovery: Balancing Density and Usability
In discovery, I quickly realized one of the biggest pain points: sections like Processes and Enablement were overflowing with long, detailed documentation. The conflict was clear—too much detail made the site unusable.

The resolution came with collapsible groups, which gave users a way to scan at a glance and expand only when they wanted the detail. 

They were able to achieve these goals:

  1. Manage content density
  2. Reduce visual clutter
  3. Support different user needs
  4. Scalable structure

Visual Design
Home Page
Establish authority and credibility by prominently featuring strong, recognizable brand imagery on the home page.
Color blocking was introduced as a visual system to clearly separate different content sections and guide the eye.       



Article Library Pages Centralized content hub allowing users to quickly browse and locate articles across multiple topics.
FAQ Page Quick access to common questions with clear grouping by topic to reduce user frustration.

Cross-linking to related resources so users can dive deeper if they need more context.
Topic Pages and News Pages 
Consistent navigation patterns ensured users could move between topics without losing their sense of place.   
 
Collapsible groups allowed users to scan broadly, then dive deeper when needed.    

 

Reflections 


The challenge was designing for large amounts of content while aligning multiple stakeholders. It reinforced the importance of defining clear goals early when designing an experience that needs to scale.

“The challenge was designing for large amounts of content while aligning multiple stakeholders.”
Post-launch surveys confirmed our decisions regarding layout and navigation, but also revealed that long-term success depends just as much on strong content governance as on design.

“A lot of the feedback was with certain content titles, and to make sure content owners better differentiate certain forms of content.”
A lot of the feedback was with certain content titles, and to make sure content owners better differentiate certain forms of content.

If I approached the project again, I would push for earlier alignment with content owners to ensure the system scales without sacrificing clarity. 


Post-launch Survey Responses



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