StockX Digital Campaigns
Table of Contents
StockX x Air Max Day 2023
My Role: Campaign Branding, Graphic Design, and Motion Design.
Background: StockX wanted to capitalize on the celebration of Air Max (and the days leading up to it) by highlighting the impact the sneaker has had on the sneaker world since its inception, celebrating this iconic moment through giveaways, promos, blogs, social videos/photos, and more.
The campaign ran from (3/19 - 3/26)
Goal: Develop a visual style for a campaign to differentiate it from regular StockX content and highlight products evoking nostalgia for Air Max's history.
Audience: New & repeat Customers, Air Max lovers, Women/Men/Sneakerheads, & US/EMEA audiences.
Desktop Page Banners
Instagram Stories
Mobile Banners
Event Posters
Social Media Performance
The entire week for the Air Max campaign had an average 20% increase in StockX's engagement across Twitter and Instagram.
Desktop & Mobile Banner Performance
This banner was in the top 5 performing banners on the site for that week. It didn't fair well with impressions, but when it came to clicks and conversions, it was more than double the average for that week.
Mood Boards & Explorations
After creating a series of mood boards, I decided to go in three directions: organic shapes and graffiti feel, a second based on 3D and textures, and the final was on typography. We ultimately decided to lean into the typographic direction because it fit the brief better and let the product easily be more of the focus in each of the assets.
Credits
Art Direction: Monica Dubray
Design & Production:
Melissa Elliott-Orndorf,
Heliena Hagos, Monica Dubray