StockX SKETCHERS x Doja Cat
Clicks: 40,882
CTR: 0.7%
The teaser banners ranked top-5 performing assets on the site that week, with strong performance across all secondary sizes and mobile placements.
My Role:Led the campaign across art direction, graphic design, motion design, and production for print and digital assets.
Brief: Ahead of her album release, Doja Cat partnered with Skechers to launch a chunky Y2K-inspired sneaker. The campaign leveraged StockX for an exclusive pre-release to generate hype, awareness, and demand.
Target Audience: Fashion-forward Gen Z and Millennial consumers (18–35) in global urban centers who follow music, celebrity, and streetwear culture.
Challenge: Execute a 360° campaign in 11 days while balancing the visual identities of three brands. Responsibilities included concept development, presentation, refinement, asset production, and coordinating international print + retail installations in New York, London, Japan, and Hong Kong.
Solution:The approach was to keep the design simple yet elevated. Using neutral colors, such as black, gray, and white, creates a feeling of luxury, exclusivity, and uniformity, so no brand stands out. Overall, the pieces of each decision were meant to upscale the experience of this pre-release.
Desktop and Mobile Banners
Insert Card + Social Media
Social Strategy We also created micro social moments to help loop customers into the campaign to help promote Doja's new Album.
Skechers and Doja created a limited run of red hand-print shoes. 1 in 25 customers, when placing their order, will receive a unique pair during this already limited pre-release of the shoes. The goal was to incentivize customers and targeted influencers to post their shoes, and share the expierence together across platforms.
Retail Print + Digital Displays
Credits
Copywriting: Elhadji Mare
Photography: Skechers Marketing Team
Editing: Nicholas Dean