StockX SKETCHERS x Doja Cat

Doja was the star, SKETCHERS was the costume, and StockX was the stage. 
My Role: Led the campaign across art direction, graphic design, motion design, and production for print and digital assets.

Brief: Ahead of her album release, Doja Cat partnered with Skechers to launch a chunky Y2K-inspired sneaker. The campaign leveraged StockX for an exclusive pre-release to generate hype, awareness, and demand.

Target Audience: Fashion-forward Gen Z and Millennial consumers (18–35) in global urban centers who follow music, celebrity, and streetwear culture.

Challenge: Execute a 360° campaign in 11 days while balancing the visual identities of three brands. Responsibilities included concept development, presentation, refinement, asset production, and coordinating international print + retail installations in New York, London, Japan, and Hong Kong.

Solution: The approach was to keep the design simple and elevated. Using neutral colors, such as black, gray, and white, creates a feeling of luxury, exclusivity, and uniformity, so no brand stands out. Overall, the pieces of each decision were meant to upscale the experience of this pre-release.

Performance:Impressions: 4,333,522
Clicks: 40,882
CTR: 0.7%

The teaser banners ranked top-5 performing assets on the site that week, with strong performance across all secondary sizes and mobile placements.



Desktop and Mobile Banners


Insert Card + Social Media

Social StrategyWe also created micro social moments to help loop customers into the campaign to help promote Doja's new Album. Skechers and Doja created a limited run of red hand-print shoes.

1 in 25 customers, when placing their order, will receive a unique pair during this already limited pre-release of the shoes. The goal was to incentivize customers and targeted influencers to post their shoes, and share the expierence together across platforms. 



Retail Print + Digital Displays

Credits
Copywriting: Elhadji Mare
Photography: Skechers Marketing Team
Editing: Nicholas Dean