The goal of this campaign is to attract a younger tourist base to Houghton Lake, Michigan. With Houghton Lake having a lot of 80's architecture left up, attractions like roller rinks, and retro mini golf, the concept was to turn this supposed weakness of a lack of modernization on its head. The reasoning behind this concept was that 80's fashion and retro aesthetics are trendy among young adults 16-24 years old. Overall, by turning it into a mystery spot trapped in the 80s, this campaign hopes to entertain with a campy sense of humor.
Project Goal: Show brand voice, flexibility within branded templates, and concept execution.
Deliverables: posters, digital ads, landing page, billboards, and merch.
Project Goal: Show brand voice, flexibility within branded templates, and concept execution.
Deliverables: posters, digital ads, landing page, billboards, and merch.
Poster Campaign
Instagram Ads
Landing Page
Billboard Campaign
Merch
